How to Make Sales on Substack
How to make sales on Substack:
Think of Substack as the front door, your email campaign is the actual sales funnel.
The Substack is the free content that hooks, the reader, then you have 3 ways to monetize primarily:
Create a Substack membership
Have an email campaign and sell your products or promote affiliate products in it
Sell directly at the end of the article (like in this one)
So if the “Make Sales on Substack” system starts with free content on the front end (like this article)
and the sales happen on the “backend”
Then it’s essentially a 2- step system:
Step 1: Free content (like this)
Step 2: Make sales to happy readers
So . . . to make the most sales on Substack, there are 2 levers we use to increase those sales:
Get more subscribers AND have them loving your content so they read again and again
Increase the quality and quantity of your sales offers.
When you do both, you’ll simply make more sales on Substack!
Let’s talk about having them loving your content:
Write good, meaningful content.
Write what YOU would want to read.
Make the article EXACTLY as long as it needs to be.
No longer.
No shorter.
Teach the topic.
Always fulfill your topic.
Make it interesting.
Write regularly.
You will be a die-hard audience that knows you, likes you, and trusts you!
It’s VERY hard to build a newsletter audience if you are writing less than 3 times a week, by the way.
‘There is just TOO MUCH NOISE for them to know who you are, if you are writing once a week, or 2x a month.
Make it a commitment to write more!
One real key to remember is that the more offers you have, the more money you can make.
Some people will buy multiple offers from you.
Now, it’s time for you!
Commit to writing 3 articles per week.
Put a system into place to get new subscribers into your Substack
Create a Sales System for making sales to those Subscribers
By the way, if you want to learn how to make the actual sales on Substack, I highly recommend my Mass Market Selling System (coupon applied for a Substack Discount)
There’s one more trick you can use, and this is more about bonding and building trust.
You see, people buy from people they trust.
I used to say, “It’s not the words on a sales page that make sales, it’s your relationship that makes sales.”
I don't say it as much now, because although the concept remains, I think more people are commodity buying - meaning they are buying the topic they need, even if they don’t know the person well.
But when you do have a list, the better relationship you build, the more they’ll eventually invest.
Anyhow, if you to accelerate your sales process, I recommend my Mass Market Selling System (coupon applied for a Substack discount):
Your expertise in this area is so valuable, Sean! Thank you!