My Personal Email Onboarding System
This is type of email campaign I do when I create a full engagement campaign:
Phase 1: Relationship & Engagement
Days 1–5
Credibility email
Content email
Content email
Engagement email
Engagement email
Homework email
Purpose:
Build trust
Create interaction
Train opens and clicks
Get the subscriber psychologically involved
Phase 2: Pre-Launch
Days 6–7
Content + question email
Future pacing email (”How would it feel if...?”)
Purpose:
Agitate the problem
Increase desire
Create curiosity
Hint that a solution is coming
Phase 3: Launch
Days 8–10
Announcement email
FAQ email
Product details email
Questions email
“Imagine being inside” email
Final notice email
Purpose:
Reveal
Answer objections
Increase certainty
Create urgency
So that’s the campaign that builds trust from the beginning.
The second part of my business is launching 1-2 campaigns per week -
And I use the Product Launch Email Campaign to make those sales.
Like clockwork, rinse and repeat.
2-3x times per week.
I rotate a workshop if I am doing one, a training of some kind, and sometimes a campaign or a system like this, and I vary the price points . . .from low to $99 or even more if it’s coaching.
But the underlying key is that I have a product launch campaign system, and if you are on my regular email campaign, you know it by heart because you get the same types of emails in campaigns.
This training will help you see what I include in each email, and of course there’s room for your own ingenuity and creativity (that’s what I do as well)
By the way, if you want to see the Product Launch Email Campaign modeled after what I create 1-2 times per week, you can get it here:
Phase 4: Cooling Period
Days 11–13
Little or no promotion.
Purpose:
Prevent fatigue
Reset attention
Phase 5: Re-engagement
Days 14–16
Content/Credibility
Engagement
Engagement
Purpose:
Restore goodwill
Rebuild attention
Phase 6: Second Launch
Days 17–21
Pre-launch
Pre-launch
Announcement
FAQ
Product details
Questions
Discussion email
Final notice
Purpose:
Capture buyers who were not ready the first time
Increase total campaign revenue dramatically
By the way, if you want to see the Product Launch Email Campaign modeled after what I create 1-2 times per week, you can get it here: