The Substack Dream Business

The 4 Steps to the Substack Dream Business

Substack.

10’s of thousands of newsletters.

Some with 10’s of thousands of subscribers.

Most barely scraping by.

But there is a category in the middle . . .

Where they don’t have 10s of thousands of subscribers

Growing by running ads and 10 team members . . .

But instead, people like you

You really care about the people you write for.

People connect with you and share some.

But because you aren’t making enough $$$ from your Substack

You can’t put enough effort into it

You either got a day job

Or you are hustling somewhere else

But what if you could do it right here, right now. . .

on Substack?

If you are reading this, you have likely read the formulas for “making it” on Substack:

• Notes.

• Viral Notes.

• Paid Subscribers.

• Comment, comment, comment, subscribe, subscribe, subscribe

That works.

But Oh! so time consuming and emotionally draining for a quiet empath like me :-)

Over the years, I’ve been sort of a lone wolf.

Sure, it cost me.

I didn’t build a team of 100 people

Stress out over payroll

Lose my house if I have a month of bad ads.

But what I DID learn to do was build trust with a small group of humans.

People who like me, trust me . . and buy from me.

And I don’t say “buy from me” in a selfish way.

I mean, I couldn’t DO THIS if people didn’t buy.

And I do my level best to make sure that if someone buys a $200 training program, they get $400 of real world value out of it.

Just like any other self-respecting business.

So would you like a business sort of like this?

Where you teach what you love?

If so . . .

I’ll share the steps for doing this right here on Substack:

Meat and Potatoes:

1. You must write articles that teach what they say they will, and that deliver value to your audience. (like I hope this one does.)

This is the “meat and potatoes” of your business. Without this, everything else is window dressing.

Invite People to Your Newsletter

2. You must invite people to your newsletter. There is no “magic” way, or one way that works better than any other.
   
   If you have an audience somewhere else, invite them: instagram, linkedin, Facebook, etc.
   
   If you don’t, I recommend just doing it here.
   
   Learn “notes” (shameless plug, I have a GREAT notes course)
   
   Actively participate in threads like this:

   

   

   
   Hint: Claudia’s thread has over 300 comments, Philip’s thread has over 1000 comments. Assuming 1/2 of those are potential subscribers who are actively interesting in doing more than just scrolling (you have proof because they are commenting), there are 150+ and 500+ potential subscribers in those 2 threads.
   
   What would happen if you went to every person’s comment and made a personal comment, tagging them?
   
   here’s what would happen: a % of them will visit your profile, they will like what they see because it’s a match to their needs (your topic + their needs) and they will join your newsletter.

   
   
   Note: This is a HUGE KEY to unlock on Substack!!
   
   
   Rinse and Repeat:
   

3. Then it’s rinse and repeat:
   

   
   Write an article.
   
   participate in a thread like those.
   
   (If you want a list of more people like Claudia and Philip who hold threads like that, comment here and I’ll give it to you):
   

You gotta sell something. Like really sell something.

4. If you went to your dentist and he said, I’m afraid to charge you to pull your tooth, so I’m only offering free advice . . . would you find another dentist?
   
   I would.
   
   Your article is your free advice.
   
   Your course is how you get paid.
   
   And yes, by the way, I have a course on how to do this on Substack, and yes, it will teach you how to effectively DO the things I’ve written about in this article:
   
   So without further adieu,

By the way, do you want an exact plan for growing Your Substack Dream Business and building a One Hour a Day Business?

If so, I have created an amazing training program, the One Hour a Day Business

I teach you exactly how to do this in a very practical way that will make it so easy for YOU to have a lifestyle business like this:

Get the One Hour a Day Business

Here’s what I show you:

• The “Leads First” principle most struggling entrepreneurs ignore

• How a few simple emails can create trust, loyalty, and repeat sales

• The Two-Product-Per-Week formula for building a library of income-producing assets

• Why having less time may actually be your greatest competitive advantage

• How to build a business that supports your life instead of consuming it

Get the One Hour a Day Business

Here’s the thing, Most entrepreneurs think they need more time, more followers, or a better idea. In reality, freedom comes from a simple system: consistently generating leads, building relationships through regular communication, and creating useful products.

By focusing on one hour of intentional work each day and producing just two simple products each week, you can build a growing library of income-producing assets. Over time, these assets create repeat sales, financial stability, and a business that supports your life instead of consuming it.

Freedom is not luck—it is the result of consistent, focused action.

The One Hour a Day Business Formula shows you how to build just that in just an hour a day.

Get the One Hour a Day Business

Here’s the thing, Most entrepreneurs think they need more time, more followers, or a better idea. In reality, freedom comes from a simple system: consistently generating leads, building relationships through regular communication, and creating useful products.

By focusing on one hour of intentional work each day and producing just two simple products each week, you can build a growing library of income-producing assets. Over time, these assets create repeat sales, financial stability, and a business that supports your life instead of consuming it.

Freedom is not luck—it is the result of consistent, focused action.

The One Hour a Day Business Formula shows you how to build just that in just an hour a day.

Get the One Hour a Day Business