At 4:30 I awoke and I was thinking about my freedom story.
And I asked myself, how can I lend this to my clients for THEIR freedom story?
You see, I constantly see my clients struggling to implement one main big idea and take off with it, so that they gain freedom in their life.
They are constantly looking for that “one next thing” and never landing on the “one main thing that actually scales.”
And the crazy thing is, I’ve never really understood that in the past.
Because my own freedom story had it’s first huge success with ezinarticles, which I scaled to 25,000 articles (with the help of an AMAZING team of girls in the Philippines):
I had just finished my Master’s work and didn’t want to get a “job”
In my field, a Master’s was good for a research position, lol.
I needed a PhD to do real work . . . and I didn’t have the time or money at that time.
So . . . I had this idea:
Write a book.
So I did.
I wrote my first book - incidentally publishing it 20 years to the month of my last book! (I just realized that TODAY!!)
But I published it online as a pdf and I delivered it manually through a password protected pdf using yahoo mail, ha ha ha ha
I got to know my customers’ names cause I emailed them one . . . by one . . . by one!
(Sidenote: I think that’s why I built so much trust in email over the years because I have retained that personal touch in email for 20 years!)
(but alas, yes, I use kit now to deliver emails, not yahoo, smile!)
Anyhow - my first struggle was getting traffic to sell my book to.
I found ezinearticles and over about 8 months I wrote about 1000 articles.
When I got to 1500+ articles, I started hiring writers to help me, and together we built that to 25,000 articles before the google Penguin slapped us with its Penguin wings? flappers? slappers?
here’s that image again:
Anyhoo . . . I built my first list with that, ultimately generating an estimated 100,000 email subscribers (I don’t have hard stats cause I used multiple autoresponders and I was ruthless about deleting non-openers to keep deliverability high).
I spent years single mindedly focused on building that funnel and it paid off.
Some of my current clients found me on ezinearticles!
When ezinearticles failed for me (Penguin) it took me about a year of trying this, trying that, I spent money on adswaps and solo ads and actually helped popularize adswaps behind the scenes . . .
But I didn’t like the quality of leads, so never pushed through on it.
Then I found WarriorPlus.
It was like articles on steroids.
Because instead of subscribers I got buyers.
I was writing daily posts, paying $40 to get them on the front page, and getting buyers from them.
I didn’t care if I broke even . . .I’d pay $40, get 4 sales for $10, then reinvest that $40 in another post . . some days I reposted multiple times, constantly re-investing my money.
Over several years I became a dominant player there and that’s probably another 1/3 of my 20 year revenue.
So 2/3 of my estimated revenue over 20 years came from TWO focused efforts.
The rest is a sloppy combination of YouTube and Linkedin leads, with a handful of Facebook and Substack thrown in.
So fast forward to 2024 -
My personal life destructed, I lost my coaching edge, and contemplated closing everything. But I restarted in 2024 with a Workshop Model . . . and that was my primary revenue driver for about a year.
And then in August of 2025, I gained real clarity around some things . . . I realized how unimportant the business training of my last 30 years was to life itself . . .
And wrote my latest book, Close to Jesus (available at Barnes and Noble, yay!! thank God!!)
When I finished writing that book, I realized that ai has so completely devoured the infobusiness market and it’s 10x - maybe 20x harder than in the past . . .
I started searching for what does the market want?
AKA - what do people NEED?
You see, I forget about this as I wrote the rest of this article . . . 99% of my products and classes over the years have been based on . . . finding market gaps and finding what people NEED answers to, and providing them.
I don’t like teaching what everyone else is teaching and just regurgitating.
I like figuring things out and passing them on to people.
And that’s what I did with ezinearticles . . . I invented a system . . and taught it.
At WarriorPlus I invented a system . . and I taught it.
Even at fb and linkedin, I had my own spin.
But recently I’ve been seeing Ai do all the things I used to do . . and do them better than me.
I wrote a book. (Close to Jesus)
I built 4 different software programs, trying to guess at what people REALLY wanted and would help millions.
You might think, why did you do all that if you didn’t KNOW?
Cause I don’t believe in inaction, just sitting on your hands.
So while I’m waiting on God’s answers and steps, I’m taking action.
Maybe too much action, lol.
Maybe I should rest more.
But how do you know if the market wants something if you don’t build some MVP and find out?
And all of this leads to this . . .
I have finally discovered the “hole” in ai . . .
Before I share what this is, I want to turn this on you again:
I’ve just shared with you my OWN FREEDOM story of the last 20 years:
Ezinearticles
Warrior Plus
(the personal amazing mountain years, extravagant lifestyle I would take back if I could, lol, traveling, blah, blah blah, that ended up in personal disaster and crisis)
that led to the realization of the deep personal indwelling of Jesus, lived out, and then I wrote this:Close to Jesus
And now I’m entering Phase 5, yay!
I give God ALL the credit for making me, guiding me, giving me ideas and energy.
And I’ve also LASER FOCUSED on each of the things that God has used to fuel “my” success.
My FREEDOM has been given to me by God - and fueled by my insistent persistence on ONE THING once I find it.
So here’s my one-liner food for thought for YOU:
What would FREEDOM look like for you?
How can you get YOUR FREEDOM plan from God (the steps of a good man are ordered by the Lord (Ps. 37:23)
And then once you have it - Or Even BEFORE You have it, like I shared, I didn’t on my hands while I tried to find out what the market NEEDS so I can create a solution)
Once you have it:
Are you willing to LASER FOCUS, like I have, with the power and presence of God, to build out the machine that changes the world in your FREEDOM topic . . .
just like I did in points 1-4 above . . and am doing now with Phase 5?
(Again, YOUR FREEDOM comes from God and YOU providing a solution to the world . . . people pay for SOLUTIONS not copy cat regurgitation)
Now that I’ve shared about freedom, I’ll share with you what I’ve built, based on the “hole” in ai that I’ve spent the last 2 years discovering and finally understanding how to provide the solution.
People are being overwhelmed by the pressure to create 100x more content because their competitors are creating 100x more content and flooding the market.
Kind of like I did with ezinearticles, except I used excel spreadsheets that looked this this (each word is a cell): The | insert noun | did | insert action | and the | insert adverb like result | was | . . .
You get the idea!
That’s how we cranked out 1000 topics a month . . . pre-ai I created an excel sentence randomizer that took my sentences and replaced the words with similar words.
Then I sent those sentences to my team of girls in the Philippines and they turned them into articles, using a line by line formula I developed and taught them.
I won in the market because I created 100x more content than everyone else.
But the problem today is that the people using ai to just write 100x more content . . .
are writing what the industry calls:
Ai Slop
Voila!
Entrepreneurs need to be able to take their OWN thinking and thoughts . . .
and instead of ai writing their articles for them from ai . .
Use ai-assisted intelligent “thinking machines” to ingest a person’s writing style, then get a daily 60 second raw brain dump in the morning . . .
Then my “thinking machine” produces an original article, Substack post, Linkedin Post or Newsletter, etc . . .
In the thinkers’ voice and with their words . . .
Friends . . . that’s been my freedom journey.
(the Business side of it, my book Close to Jesus tells my Spiritual Freedom Journey)
So here’s the question for YOU:
What is YOUR Freedom Journey?
What Gap in the market can YOU find that people DESPERATELY need a solution to?
And YOU can become the FIRST and BEST provider of that solution?
And YOU can focus relentlessly on the ONE SOLUTION and make YOUR First Million (or thousand, whatever)
By the way, yesterday I taught the EXACT strategy for how to find market Gaps and I even shared 30 HOT market gaps in multiple categories:
Business
Ai
Health
Mental Health
and several more categories
I’ve bundled that 2 hour training deep-dive into my software I’ve built that uses YOUR IDEAS and thinking style -
from YOUR 60 second brain dump each morning . .
to write YOUR SEO content, Substack articles, and Linkedin Articles, I encourage you to checkout my new software:
Clarion for Substack and Linkedin (Plus Market Intelligence Built In)
I am running a Founders’ Special on early entrants . . .if you want details, just DM me here or comment below